Our philosophy starts from the Generation Warriors Manifesto (the company from which the idea for Brandplane first appeared), first published in February, 2019 on our website. The manifesto is made of 10 guiding lights and it reads:
Since 2019, our guiding lights have been our main inspiration. With Brandplane, we also stand stronger for the importance of:
We are so persuaded about the importance of digital content, and therefore the creative side of us humans, for the current state of the internet and the future of businesses that we have decided to recreate the 20% rule made famous by Google. In Google, employees can use up to 20% of their work-time to be intrapreneurs, meaning working on a side project that can be useful for the company. This is how Gmail and Google Earth were born, to name just two successes. In Brandplane, we’d like for each person in the company to use their creativity besides business as usual and spend 10% of their time creating content for the brand, and 10% for side projects that can be embedded in the business.
One of the main reasons Brandplane was born was to help digital literacy spread, even in markets that are not mature and where companies and people in general express a certain lack of trust towards the digital world. For this reason, we at Brandplane have decided to dedicate a percentage of our profit, each and every year, to fund digital literacy not-for-profit projects, targeting younger as well as silver generation audiences, in the markets where Brandplane operate. The percentage will start at 1% and it will grow, probably up to 5%, as the company grows.